The purpose of this study is to explore whether or not there is a difference in speaker credibility and information retention utlizing different approaches to delivery.  The study tests live, recorded, web and text based delivery methods.

The research question for this project are:

  • What is the effect of visual aid type, delivery methods, and technology use on subject matter recall and speaker credibility?
  • Is there a difference between online and paper evaluations forms in evaluating visual aid type, delivery methods, and technology use using recall and speaker credibility?
  • Do individuals with higher levels of information literacy have higher levels of recall, with more mediated delivery methods?
  • Do individuals with greater levels of cognitive complexity have higher levels of recall, with more mediated delivery methods?
  • Do individuals with greater technology use have higher levels of recall, with more mediated delivery methods?
  • Do individuals with greater communication competence have higher levels of recall, with more mediated delivery methods?

Status 

  • Role:  Principle Investigator
  • Co-Investigator:  Rodney Marshall
  • Level:  Middle
  • Status:  Fall 2013:  IRB Approved; instrument developed; confederates learning script; Summer 2014: Data collected and analyzed; Draft manuscripts completed and submitted to CSCA, NCA.